During the second part of its CES speech, Delta Airlines unveiled its technology-driven customer service transformation.
LAS VEGAS- Delta Air Lines (DL) transformed its 100th anniversary celebration into a technical spectacle at CES 2025. The company showcased its vision for aviation’s future in an unparalleled keynote address at the Las Vegas Sphere.
CEO Ed Bastian explained Delta’s technology advancements while prioritizing personal connection. “New marvels like AI, the digital revolution, and sustainable technology offer unprecedented tools to transform travel,” Bastian said during his speech. “Yet we recognize that innovation’s core purpose remains to enhance human experiences.”
Delta CES 2025 Announcements
The presentation began with an emotionally charged monologue by Academy Award winner Viola Davis, who captivated the audience before switching to an immersive flight experience demonstration.
Throughout the lecture, Delta employees and industry executives joined Bastian to announce new technical alliances and technologies that will transform the airline’s operations for the next century.
Lenny Kravitz, a multi-GRAMMY winner, boosted the celebration with a live performance, giving the technology-focused event a cultural twist.
The presentation brought thousands of CES attendees, who packed the huge Sphere and demonstrated Delta’s significant influence in both aviation and technological innovation.
AI-Powered Customer Experience
Delta Airlines announced its technology-driven customer service transformation during the second portion of its CES speech, presenting Delta Concierge, a new AI-powered digital assistant that is embedded into the Fly Delta app.
Qualtrics Co-Founder Ryan Smith and Delta flight attendant Jeanie Brady joined CEO Ed Bastian to demonstrate how consumer input leads to service improvements. Delta Concierge emerges as a personalized digital assistant that uses generative AI technology to streamline travel experiences.
The airline established a strategic relationship with Uber, which allows consumers to link their Uber and SkyMiles accounts and earn points on eligible rides and deliveries. CEO Dara Khosrowshahi took the stage to discuss this integration, which represents a big step toward integrated travel experiences.
Delta Concierge will interact with Joby’s electric air taxi service, providing consumers with home-to-airport transportation choices. This collaboration strengthens Delta’s commitment to innovative transportation solutions.
The airline introduced a new cloud-based in-flight entertainment system that builds on the Delta Sync platform, which launched in 2023. YouTube Chief Business Officer Mary Ellen Coe announced that SkyMiles Members will have access to ad-free YouTube video, including creator content, podcasts, and music, via Delta Sync Wi-Fi and seatback systems.
Julie Kitcher, Airbus Chief Sustainability Officer, joined Bastian to announce a relationship with Airbus UpNext, which will position Delta to promote next-generation aviation technology. Delta, the world’s largest operator of Airbus jets, has strengthened its commitment to technological innovation and sustainability.
WAYE Founder Sinead Bovell took part in debates regarding aviation’s long-term viability, looking at how the sector would develop to suit shifting customer demands. The collaboration aims to develop sustainable aviation technologies and adapt to future travel demands.
Interactive CES Exhibition
Delta Airlines transformed Sphere’s Atrium into an interactive historical museum for CES 2025 guests, providing hands-on opportunities prior to the main keynote presentation.
The exhibition featured “Delta Through the Years,” which displayed historic aviation relics alongside fascinating employee narratives that traced the airline’s growth since its inception. Delta pilots led guests through a Virtual Pilot Training Experience, offering authentic insights into high-altitude flight operations.
Visitors got a sneak peek at Delta Locals, the airline’s new technology-driven vacation planning tool. This innovative solution uses upcoming technology to improve clients’ travel planning capabilities.
Alicia Tillman, Chief Marketing Officer, stressed the exhibition’s strategic relevance.
Delta’s presence at CES demonstrates our brand strength and future vision. This showcase allows attendees to experience our identity through new perspectives while highlighting our commitment to customer relationships and employee excellence.”
What did Delta Air Lines showcase at CES 2025?
Delta Air Lines celebrated its 100-year anniversary at CES 2025 and unveiled several new innovations, including advancements in passenger experience, sustainable aviation technology, and digital services.
How is Delta Air Lines celebrating its 100-year anniversary?
Delta Air Lines is celebrating its centennial by investing in cutting-edge technologies, enhancing customer service, and promoting sustainability initiatives. CES 2025 served as a platform to showcase these efforts.
What are some of the key innovations Delta revealed at CES 2025?
Key innovations include upgraded in-flight entertainment systems, enhanced digital platforms for personalized travel experiences, and eco-friendly initiatives such as carbon-neutral flights and electric ground support equipment.
Did Delta Air Lines announce any partnerships during CES 2025?
Yes, Delta Air Lines announced new partnerships with leading technology firms to improve operational efficiency and enhance the passenger experience through AI-driven solutions and smarter travel platforms.
How is Delta focusing on sustainability in 2025?
Delta is focusing on sustainability by committing to net-zero carbon emissions by 2050, introducing more fuel-efficient aircraft, and expanding the use of sustainable aviation fuels (SAF).
Will passengers see immediate changes from Delta’s innovations?
While some innovations will roll out immediately, others will be introduced gradually over the coming years as Delta continues to improve its services and invest in new technologies.
