Malaysia has launched its Visit Malaysia 2026 (VM2026) campaign to boost tourism in 2026. The initiative, unveiled by Prime Minister YAB Dato’ Seri Anwar Ibrahim, highlights the country’s rich culture and natural beauty.
A key part of this campaign includes special liveries by three Malaysian airlines: Malaysia Airlines, Batik Air Malaysia, and AirAsia. These vibrant designs aim to promote the initiative globally and attract millions of international visitors.
Malaysia Airlines: The Flag Carrier’s Contribution
As Malaysia’s national carrier, Malaysia Airlines plays a significant role in VM2026. The airline, which has represented the country internationally for over 50 years, chose an Airbus A330-300 (registration 9M-MTJ) to feature the campaign’s special livery.
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The A330-300 showcases the VM2026 logo, described by Tourism Malaysia as a “visual reminder of the country’s readiness to welcome tourists worldwide.” After being grounded in Kuala Lumpur since August 2024 for repainting, the aircraft is now ready to resume operations.
Unveiling Event
The livery was revealed at a special ceremony at Hangar 6 of the MAB Engineering Complex in Kuala Lumpur International Airport (KUL), alongside designs from Batik Air Malaysia and AirAsia.
Batik Air Malaysia: A Modern Touch
Previously known as Malindo Air, Batik Air Malaysia joined the VM2026 campaign with two specially painted aircraft. Operating under its current name since 2022, the airline is based at Kuala Lumpur International Airport.
Aircraft and Designs
- 9M-LRK: This aircraft features a colorful depiction of Malaysia’s diverse wildlife, including flowers, landscapes, and cityscapes.
- 9M-LRV: Highlights the Malayan Sun Bear, the campaign’s official icon, symbolizing Malaysia’s dedication to wildlife conservation.
AirAsia: Budget Airline with a Bold Contribution
Celebrating its 31st anniversary, AirAsia, Malaysia’s leading low-cost carrier, has also joined the VM2026 initiative. Known for its bold red and white branding, the airline selected an Airbus A320neo (registration 9M-RAH) for the campaign.
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The special design retains AirAsia’s red base and incorporates elements of Malaysia’s wildlife, including tigers, birds, and bears. The aircraft also features the campaign slogan:
“Discover Malaysia’s Wildlife Wonders.”
This colorful display aims to draw attention to Malaysia’s unique biodiversity and reinforce its appeal as a global tourist destination.
Ambitious Goals for VM2026
Malaysia’s VM2026 campaign has set the following targets:
- International Visitors: 35.6 million
- Tourism Revenue: RM147.1 billion (over $32.7 billion USD)
While achieving these goals will require significant effort, the campaign’s special airline liveries mark an important first step in showcasing Malaysia to the world.
The Visit Malaysia 2026 campaign symbolizes the nation’s ambition to position itself as a top global travel destination. With support from Malaysia Airlines, Batik Air Malaysia, and AirAsia, the initiative highlights the country’s natural beauty, wildlife, and cultural richness.
FAQ
1. What is the Visit Malaysia 2026 campaign?
Visit Malaysia 2026 (VM2026) is a tourism initiative launched by Malaysia to attract 35.6 million international visitors and generate RM147.1 billion ($32.7 billion USD) in revenue in 2026.
2. Which airlines are participating in the campaign?
Malaysia Airlines, Batik Air Malaysia, and AirAsia are promoting VM2026 through special liveries on their aircraft.
3. What is the significance of the Malayan Sun Bear in VM2026?
The Malayan Sun Bear, an endangered species, serves as the official icon of the campaign. It symbolizes Malaysia’s commitment to wildlife conservation and evokes a sense of warmth and joy.
4. What are the main goals of the VM2026 campaign?
To attract 35.6 million international visitors and generate RM147.1 billion ($32.7 billion USD) in tourism receipts by 2026.